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Sell at auction with Sernelo

Submit collectibles, watches, jewellery, art or vehicles for specialist review in five short steps. Sernelo auctions have not opened yet — items submitted now are reviewed ahead of launch.

Tell us what you're selling

Maker / brand
Category
Subcategory

Art details

These power the Art filters buyers use — artist, medium, style, size, signature and provenance.

Artist
Title of work
Year created
Edition (if applicable)
Height (cm)
Width (cm)
Medium / technique
Surface
Originality
Style
Subject
Date of creation
Signature
Framing
Orientation
Size
Provenance
Condition
Culture / origin
Material
Dynasty / period
Photographic process
Edition
Condition

Where to sell collectibles and other valuable items

Most people weighing up where to sell a collection have three realistic routes: a general marketplace, a private dealer, or a specialist auction. A marketplace is quick but leaves you to price, photograph and defend the item yourself. A dealer buys at a trade price. An auction puts the object in front of collectors who already want it and lets them set the price — which is why unusual, rare or high-value pieces usually do best there. Sernelo is being built as a global online auction marketplace for exactly that kind of property.

How to submit an item

Use the form above: tell us what the item is, add photographs from every angle, note condition and provenance, and say where it would ship from. There is no listing fee. A department specialist reviews each submission and comes back with an indicative estimate and the commission that would apply.

Seller approval

Sernelo is a vetted marketplace, so not every submission is accepted. Specialists look for items that can be evidenced and described accurately. Anything that cannot be attributed is either catalogued plainly as unattributed or declined rather than over-described.

How auction selling works

Once accepted, a lot is photographed, catalogued with a condition report and given an estimate range. You agree a starting bid and, where appropriate, a reserve — the confidential minimum below which the lot will not sell. Bidding then runs to a published closing time and the highest bid at the close wins. The full auction process is set out here.

What selling costs

Sellers pay a commission deducted from the hammer price when a lot sells; cataloguing, photography and specialist appraisal are included. Buyers separately pay a buyer's premium on top of the hammer price. Rates vary by department — see the fee breakdown.

Category selling guides

Preparing a specific kind of collection? These guides cover valuation, condition and lotting in detail before you submit anything.

Categories specialists are reviewing now

Consignments are being taken across every department ahead of launch. These areas have the deepest specialist coverage today:

Register your interest as a seller

Auctions are not live yet. Create an account to submit property for review now, or talk to a specialist about a collection before the first catalogues open.